... Business Analysis and Strategy 740+ courses Start by creating a high-powered, convincing Company Page that is linked to your website. And these groups have come a long way from being a confused jumble in the search results of LinkedIn. You’ll also be up against the more than 100,000 articles published on LinkedIn every week. With more than two-thirds of LinkedIn’s users considering themselves “news junkies,” you’ll be hard-pressed to find an audience that is as ready and willing to consume your content. Group ownership helps you stand out as a leader in your industry. InMail is an integral part of an effective LinkedIn strategy. Let's have an one-on-one conversation It’s as easy as talking about a big project with a friend over lunch. It provides basic, helpful questions that someone should have answers to for their marketing strategy. Once in a group, you can have conversations with specific professionals in that circle. Live video generates 24x more comments than regular video on LinkedIn. Authenticity is as important as experience. There’s only one downside with InMail, but it’s a fairly minor one at that. All by conducting research and actively participating on LinkedIn. Boosting brand reputation via employee advocacy is a winning strategy for companies that develop a comprehensive program. Meaning your friend who has a friend (and so on) somehow knows LeBron James. Just kidding! And 64% of corporate website visits originate on LinkedIn. And it gives you a steady pulse on what others think of your innovations. 1. For example, Modern helped an Australian software company generate more than $2 million in sales just by optimizing their LinkedIn marketing techniques. More than 80% of social leads for B2B are generated on LinkedIn: So while social media overall isn’t great for lead generation if you’re a B2B company, strategically positioning yourself can provide a steady stream of leads. If you want my team to just do your marketing for you, 9 Powerful LinkedIn Marketing Tips (That Actually Work), You're moments away from growing your traffic, We want to create a plan that works within your budget, We want to create that works for you business size, Modern helped an Australian software company. I highly recommend using LinkedIn as a complementary lead generation tool to flesh out your digital presence. I highly recommend using LinkedIn as a complementary lead generation tool to flesh out your digital presence. LinkedIn themselves claim that it takes at least ten pieces of content to get one conversion: And that means you have your work cut out for you. Yes, I want more traffic You’ll be more likely to click on a post that makes you curious or makes you think. LinkedIn Marketing Workbook 2016 How to Use LinkedIn for Business. If you can’t find a community that’s for your industry, or if you want to provide a curated window for your audience to communicate about what you’re doing, this is a good option for you. That way, when someone reads your content and gets hooked, they’ll click through to find even more of your helpful advice. Below are 10 ways to help you generate leads, build brand awareness, and establish strategic partnerships on LinkedIn. Adding LinkedIn to Your Marketing Strategy . Hey, I'm Neil Patel. Learn more, Our partners Work with leading companies to achieve more on LinkedIn. You’ll also be in the know when they update their tools and release new features. #5: Share Video Content on LinkedIn If you’re looking for a fast-pass ticket to grow your business on LinkedIn, sharing video content is a great place to start. Then start utilizing LinkedIn’s paid ads to reach new audiences. I'm determined to make a business grow. Get comprehensive assistance from our Help Center. Start by creating a high-powered, convincing Company Page that is linked to your website. You’ll want to incorporate LinkedIn into your daily posting habits. Imagine how much busier you’d be if you suddenly had your response rate tripled! Related: The Sophisticated Marketer’s Guide to Thought Leadership. It’s flexible enough to accommodate any sized sales team too. If there’s one thing LinkedIn members find engaging, it’s a fresh idea. Here is a 10 step procedure of using LinkedIn Marketing for business. Now, rather than using the feature to share lifestyle tips with relatives and friends, brands and marketers may share their stories with peers and future prospects. I also recommend using all of the different post types available on LinkedIn. We want to create a plan that works within your budget SOPA Images/LightRocket via Getty Images. In terms of business-to-business marketing, it is a highly effective tool, and one that you should get started with using today. The biggest winner here is that 93% of B2B marketers feel that LinkedIn is the best place to win leads. Top 10 LinkedIn Business Marketing Tips; 33 Ways to Use LinkedIn for Business Arguably, the most important element to using LinkedIn for digital selling success is engaging with your connections. Introduce your personality. LinkedIn can play a significant role in the effective marketing of your business. Then, share where your physical location is. Keeping your profile up to date is one of the most impactful ways to improve your contact rate. Be aware that LinkedIn has a character limit much like meta descriptions. By utilizing this tool, they saw a 20% increase in conversion rates from LinkedIn. To create a LinkedIn event , scroll down the left-hand side of the LinkedIn home page and … What's your phone number? Instead, think of our shrinking digital world as an opportunity. Optimize posts for reach and impact. After some time, you might even be recognized as a leader in your field. No dogs, cats, or anything that distracts. If you don't have an app yet, you can create one through the create app form. I can’t even describe how good a tool this is for retargeting. We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer. Once everything is set up, you should try to create links to your Company Page. Remember to share quality, actionable content multiple times per day. Videos should be about 1-2 minutes and should capture attention within the first few seconds. LinkedIn is very aware of this fact, and it’s why they allow you to search for individuals with laser-like accuracy. And last but not least, consider using the powerful Sales Solutions tool to create a seamless transition between targeting, research, and outreach. #1. I truly believe that LinkedIn will become even more of an integral part of your online lead generation strategy as the platform grows in the coming years. I would use LinkedIn in the following ways to promote my company: * LinkedIn has a set of marketing services which allow you to build targeted campaigns by both firmographic (size, industry, location) and biographic variables. The simple answer is that other studies haven’t been so optimistic. What strategies do you use to start conversations via LinkedIn? That content will look like this on your Page: There are over three million long-form articles written on LinkedIn. LinkedIn Groups are a way you can connect and interact with like-minded professionals in your industry. Sometimes a little exclusivity can be good for adding that extra bit of authority to your voice. So it’s clearly a powerful platform to win leads on. How can we get in touch with you? Here are our top 10 tips on creating a successful LinkedIn marketing strategy. But social media is part of a well-rounded lead generation strategy. Because 98% of your website’s visitors probably aren’t going to convert on their first visit. He is the co-founder of NP Digital. Identify your audience. With InMail activated, you can directly contact anyone on LinkedIn. Learn more about how to use LinkedIn with this great article - How To Effectively Use LinkedIn For B2B Marketing. That means the individuals you’ve found and the relationships you’ve built in groups can be leveraged in a more personal format. Search out individuals and groups that help you connect with like-minded professionals. It’s a custom curated selection of articles specifically designed to help you improve your LinkedIn marketing. Let’s start by getting you set up properly. Related: How to advertise on LinkedIn. You also need to set up some rules for your group. 1. But as you can see, it still falls short of inside sales, blogging, and even telemarketing as a source of lead generation. Remember to share quality, actionable content multiple times per day. Cater to your audience’s craving for visual content by experimenting with different types of rich media content: Related: Posting a Company Update on Your Company Page, Related: Take a tour of LinkedIn Sponsored Content, You can run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, or Text Ads, powered by Campaign Manager, LinkedIn’s all-in-one advertising platform. The last thing to keep in mind is that your viewers have to click before they convert. You're moments away from growing your traffic The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Local referrals are a good way to show trustworthiness to a larger audience. Content marketing is absolutely vital on any platform, and LinkedIn is no exception. LinkedIn has staked out a solid position of B2B social media leadership. Save my name, email, and website in this browser for the next time I comment. If you go to write a post, you’ll be ushered to a simple publishing tool that looks like this: You’ll then be able to create a catchy headline, upload an eye-catching image, and share your knowledge on a topic. But before I show you how, you need to understand the ever-shrinking social media lead pool and what it means in the competitive B2B world. With retargeting already established as a useful way of reaching that 98%, Matched Audiences is an even more specialized tool than any we’ve seen before. Right. Example: www.neilpatel.com. Here’s what happens when I look for 3rd-degree connections from Microsoft: Once you find the person you’re looking for, you can use the paid feature InMail to introduce yourself. The value of LinkedIn to the development of your business should not be underestimated. LinkedIn offers a tool known as Website Demographics, which can be used for understanding your audience better. LinkedIn serves as a hub for people to connect with employees, colleagues, clients, potential customers, strategic partners and other professionals. They were also able to generate two to three strong leads per week. As a business owner, an entrepreneur, and someone who works in the marketing field, making sure that you’re using the best LinkedIn marketing tools to improve your overall business strategy is important for your future success. The idea here is to simply find individuals in an organization or professional field that you can build relationships with. Your LinkedIn Company Page is your business’s profile. By creating quality content, you can turn your strategy from outbound marketing—drawing attention through ads—and start building an inbound strategy where you draw in users interested in what you have to offer. LinkedIn also recommends that you remember to include keywords in your About Us section. The benefits of using LinkedIn in your marketing strategy are undeniable: you can enhance your brands' name, build a credible, reliable image in the business world, and you also keep your clients and partners informed. They’re now part of a well-oiled tool that you can use to put your business in front of a highly selective and very profitable audience. I’m going to show you how to generate leads with effective LinkedIn marketing. LinkedIn marketing although costly is an effective way of marketing brands and products. LinkedIn is quickly becoming a platform for all – no matter who you’re trying to reach in the business world, LinkedIn is a great place to find others. It can help you build brand awareness, increase website traffic, generate quality leads, and much more. That optimizes your cost per click and conversions. You don’t want people to think this is you getting angry and “taking your toys elsewhere.”. There are several ways to drill down into your audiences’ preferences and behaviors on LinkedIn: Related: The Sophisticated Marketer’s Crash Course in Metrics & Analytics, Customer stories See how other best-in-class advertisers are using LinkedIn to achieve their objectives. LinkedIn is the world's largest business-to-business social media, with over 350 million users and climbing. If you’re savvy. You can go there for advice on how to leverage LinkedIn’s existing toolkit. Matched Audiences is Microsoft’s recent addition that helps optimize LinkedIn as an advertising platform. And you know exactly who you’re advertising to, which makes it an effective tool for account-based marketing. There’s much more customization in your search this way, with narrower results. Let your employees know your most important Page posts to boost the organic reach. Start with your profile #2. Add subtitles for those watching with the sound off. You can run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, or Text Ads, powered by Campaign Manager, LinkedIn’s all-in-one advertising platform. Much like your Company Page, you want to make sure that your description is succinct, accurate, and interesting enough to build interest. Just because the world is getting smaller doesn’t mean that you’ll never be able to generate leads. Consider adding a LinkedIn badge to your website or blog, so visitors can easily find your profile and connect with you. While it’s another service you’ll have to pay for, LinkedIn claims you’ll be able to land 35% larger deals and be open to 34% more opportunities for your money. The key in all of your decisions is to position yourself as an authority. Invite your Profile connections to follow your LinkedIn Page. Featured Customers shared an enlightening case study showing how the Spanish IT company ComunyCarse used Sales Solutions to great effect. Microsoft themselves have boosted their sales productivity by 38% by using Sales Solutions. For example, the LinkedIn Marketing Solutions Showcase Page has a completely different look and feel than the LinkedIn Company Page. Post at the right time. Add new skills, achievements, and examples of your latest work. But despite those positive statistics, LinkedIn has largely flown under the radar in terms of finding B2B leads. More importantly, you can utilize LinkedIn’s Matched Audiences tool to retarget the visitors that are already in your sales funnel. As you can see, you can write an article, share an image, or even upload a video. Here's what they had to say. I’ve compiled nine powerful ways for you to start finding leads on LinkedIn right now. Then use InMail to connect with potential leads with a response rate that’s even better than your email. Examples of other corporate LinkedIn groups include: Intuit (small business group), Staples (small business network) and Capital One (business traveler network). Multiple, spread out posts every day will help you reach and engage with your audience. I mentioned earlier that LinkedIn currently has half a billion users. Related: 5 Steps to Improve Your LinkedIn Profile in Minutes, Publish engaging content on your company page, While it can be tempting to sell your audience on the benefits of your product or service, “salesy” content doesn’t generally perform well on LinkedIn. To get started, you’ll need to click on the “Create group” button in the My Groups tab. Active participation on LinkedIn will enhance your visibility, establish your credibility and most importantly, it is the key to … Another way you can make connections on LinkedIn is by searching for groups in your niche. You’ll have to decide if you want your group to be set up as a Standard Group that is viewable in search results. Instead of relying on them to come to you, you’re showing initiative by seeking them out first. Monthly Marketing BudgetUnder $750$750 to $1,500$1,500 to $5,000$5,000 to $10,000$10,000 to $25,000$25,000 to $50,000$50,000 to $100,000Above $100,000 Yes, that includes Facebook, Google +, Pinterest, and the ever-popular Twitter. Sometimes, all you need is one connection with a company to make inroads that lead to a sale. Business entrepreneurs and professionals recognize LinkedIn’s strategic marketing value in this respect, as well as in other aspects of branding. All while pointing them to read more in the blog post linked at the bottom. The more your potential lead knows you, the better. Image via LinkedIn. Or, if you want to be a little more exclusive, you can Unlist your group and have an invite-only community. LinkedIn will use this information to help you appear in searches executed by others on the platform. Optimize for search #5. That may sound like a lot, but the truth is that most of their user base is not in the United States. The hypothesis was that anyone in the world could be connected to anyone else by only six people. Because with LinkedIn, a smaller world just looks like a world with more potential. Learn more, Get started with self-service advertising on LinkedIn. Revenue$0 to $3 million$3 to $10 million$10 million to $50 million$50 million to $100 millionAbove $100 million Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. There are a few key things you can do to start growing your following now. Like offline marketing, LinkedIn also depends on referrals and endorsements. In fact, there have been some eye-popping revelations compiled by Linked to Authority in recent years. No, I have enough traffic. Cool idea, right? It’s not just your brand that your audience is interacting with. Discover 5 new LinkedIn features you might have missed in this blog post. Attract followers #6. And while that may take a while, they’re building the resources to accomplish that right on their own site. Although you don’t have to pay anything in terms of money to take […] The following 5 tutorials are great ways to “get your feet wet” with LinkedIn for Business. Amongst business owners, LinkedIn is now one of the most popular social platforms. 7 LinkedIn marketing tips 1. You can also include it in blog posts and your email signature. Simply click on the search bar and select the drop-down on the left as People. Naturally, you will want to publish and promote your own content, but it’s also a good idea to share engaging and insightful content from others. Today, when you check out the Groups page, you’ll be greeted by curated highlights. ICYMI: LinkedIn released several new features! #3: Create an “All Hands on Deck” Ongoing Thought … What's your marketing budget? After six months, that $2 million grew to $6 million. Next, you’ll need to create an About Us section that encapsulates your brand. Define your goals #4. In short, you’re given a catered group of professionals to build relationships with. Then start utilizing LinkedIn’s paid ads to reach new audiences. When anticipating needs is paramount, it’s hard to undervalue a tool that gives insight like this. And they even saw a drastic increase in company morale as their lead pool grew. This material may be highly promotional. The LinkedIn Events feature provides users with an easy way to create and join events, whether they’re taking place live on LinkedIn, via other online platforms, or face to face. Whatever type of content you choose to post, Linked to Authority recommends having 5-10 published posts on your LinkedIn Page to bolster credibility. LinkedIn is quickly becoming a platform for all – no matter who you’re trying to reach in the business world, LinkedIn is a great place to find them. Business News Daily got in touch with business leaders and expert marketers to find out the best way to use LinkedIn marketing to grow your business. Now that you’re on LinkedIn, you’re ready to get started with the rest of these tips. Learn more, Success hub The LinkedIn destination to learn more, find ideas or inspiration. LinkedIn’s value as a marketing tool gets a lot of buzz from most companies’ finance departments, especially because they see LinkedIn as a free way of marketing the business. So you need to remember to implement action words and build curiosity in your content as well. In addition, the platform includes several features designed to help you meet your advertising goals. For example, the LinkedIn Marketing blog. Publish engaging content #7. LinkedIn is the social network for business professionals, so it makes sense that you’d use it for business, right? Custom image collages (3-4 images in one post) perform very well. You really can go all out in trying to find that one individual who has the insight or connections you need. LinkedIn has proven that they’re not done yet. In data gathered by HubSpot, social media as a whole wasn’t the biggest source of company leads. Or, start your own group to help establish thought leadership around your brand. Or, you can share something inspirational like an image and quotation to help you connect with your network. Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored. Once you’re up and running, it’s time to start sharing content. General Advice for Using LinkedIn for Business. You can also discover new groups in your industry and request to join them. You can go over, but if you can create a description that’s under the limit, you’ll be better off. You may have exhausted your area, but you haven’t even touched the world. What’s your email address? Posting a link to your Page from your website is one great way to get started. Easier campaign creation based on your objectives, 5 Steps to Improve Your LinkedIn Profile in Minutes, The Sophisticated Marketer’s Guide to Thought Leadership, Posting a Company Update on Your Company Page, Take a tour of LinkedIn Sponsored Content, The Sophisticated Marketer’s Crash Course in Metrics & Analytics. And of all the social platforms, LinkedIn consistently performs the best for B2B lead generation. But if you’re doubting the longevity of the platform, I have some advice for you. In this 1-hour long project-based course, you will learn how to use LinkedIn to promote your small business by creating a LinkedIn business page, connecting to the right customers, using the LinkedIn messaging feature, posting relevant content, joining groups, and creating your own group for your small business.

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